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Home»Story»GK Studio: Redefining Affordable Beauty with Transparency, Innovation & Heart
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GK Studio: Redefining Affordable Beauty with Transparency, Innovation & Heart

IB TEAMBy IB TEAMAugust 25, 2025No Comments5 Mins Read
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In a world where premium salon services are often seen as a luxury for the elite, GK Studio has emerged as a refreshing exception — a brand that champions transparency, affordability, and top-tier service without compromise. More than just a salon, GK Studio is a movement that believes “Luxury should be accessible.”

From its humble beginnings to becoming one of the most trusted names in Gurgaon and South Delhi, the GK Studio story is one of resilience, bold ideas, and thoughtful innovation — all driven by a relentless passion to make women look and feel their best.

The visionary behind GK Studio is Kamal Gulati, a self-made entrepreneur who built his first venture — a beauty-tech platform called Makeoverz — from scratch, only to see it collapse during the twin blows of demonetisation and Covid. With a team that once touched 8, Kamal was left with nothing.

But rather than give up, he started again. This time, not with just an idea — but with a mission.

GK Studio was born from Kamal’s unwavering belief in second chances and his desire to build a brand where every woman could access high-quality beauty services with honesty, clarity, and affordability.

Today, GK Studio operates four expansive branches, each covering at least 3,000 sq. ft. and designed with comfort and care in mind:
– Sector 46, Gurgaon
– Sector 83, Gurgaon
– Chhatarpur, 100 Foot Road, South Delhi
– New Colony (Sector 7), Gurgaon – The biggest and most emotionally significant

Among these, Sector 7 holds a very special place in Kamal’s heart. Raised in that area, opening a branch there wasn’t just a business decision — it was a heartfelt return, a way to give back to his roots and the community that shaped him.

While hundreds of salons offer services, GK Studio backs every promise with innovation, systems, and transparency that set it far apart.

  1. Transparency in Pricing — A First in the Industry
    GK Studio was likely the first salon to introduce detailed length-based service charts, which are openly shared via chatbot and at the salon itself. No vague pricing. No hidden add-ons. Clients know exactly what they’ll pay before they even enter.
  2. Offers That Turn Heads (and Build Trust)
    GK Studio became the talk of the town for its no-nonsense pricing on premium services:
    – Keratin at ₹799
    – Smoothening at ₹999
    – Rica Waxing – Full Arms + Full Legs + Underarms at just ₹299
  3. KG Products – A Homegrown Professional Line
    GK Studio didn’t just use market products — it created its own line: “KG Products” including Keratin, Nanoplastia, Botox, and Shampoo, mask, serum (for both in-salon use & retail).
  4. Clarity During Every Service
    Clients get an I-card post-application mentioning the exact time, product, and service type used. Each mirror has tags that clearly state the ongoing procedure. Every step is explained — what’s being done, why, and what to expect afterward.
  5. Tech-Enabled Communication That Feels Personal
    A dedicated chatbot + CRM team handles queries, confirmations, post-service care, and follow-ups.
  6. Women-Only, Safe & Empowering Spaces
    GK Studio branches are strictly women-only — welcoming, respectful, and non-judgmental.

GK Studio is powered by a team of 56+ professionals — hairstylists, beauticians, nail artists, and support staff — all trained in GK Studio’s culture of discipline, politeness, and hygiene.

“Many of our team members are the primary breadwinners in their families. Watching them grow, support their homes, and lead better lives — that, for me, is the biggest achievement,” Kamal shares.

The dream is to expand this to a 500+ strong team, creating employment that uplifts families and trains individuals in valuable, lifelong skills.

GK Studio’s strength lies in the things others ignore:
– Precautionary messages before visits
– Confirmation messages and calls
– CRM nudges and reminders
– Mirror tags, I-cards, service explanations
– Detailed length chart and transparent pricing ensure clients always know exactly what they are paying for

– Cleanliness, punctuality, and politeness
– Daily client feedback is reviewed personally by Kamal

A Note About the Founder: Kamal Gulati

Kamal never worked under anyone. Starting out in real estate, he dabbled, failed, succeeded, then failed again — and came back stronger. From Makeoverz to GK Studio, his journey isn’t just about business. It’s about grit.

He often says, “The fire to make it big, no matter what — that’s what kept me going.”

Even when things were bleak, when he had to start from scratch again, Kamal didn’t quit. Instead, he learned, refined, and came back with something better. And today, thousands of women trust GK Studio — not just because of the prices, but because they know there’s a founder who cares.

Empowering Through Employment

The larger mission is not just about clients — it’s about creating a ripple of change through job opportunities, skill-building, and upward mobility.

GK Studio isn’t your typical beauty chain. It’s a brand that was built from struggle, guided by values, and scaled with heart. From clear pricing and honest offers to rigorous SOPs and employee empowerment, it redefines what a salon can be.

GK Studio: Where beauty meets trust. And where transparency, affordability, and care are not trends — but standards.

GK Studio
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